What we can tell you about Inhabit Living is that they are a husband & wife design team; lucky enough to find someone who shares an equal passion for design. Not just design for the Home, but an overall appreciation for design and the design process in general. This good fortune allows them to spend a lot of time talking about design, thinking about design and designing without being absent from our personal commitments to one another.
With Inhabit they never really made a specific commitment to develop products for one category within the home. They really just act on their gut feeling about whether a product idea is right for the Inhabit brand and can they produce it and sell it for an affordable price? They design everything from scratch. They are not just private labeling existing designs or making pillows or bedding from someone's fabrics. These are their sketches, thoughts and ideas brought to life in the Inhabit line.
We feel the uniqueness of the Inhabit Living line can be attributed to the fact that they probably don't think like normal textile and product designers. They were both schooled as graphic designers and have owned and operated Planet 10, an award-winning brand development firm since 1996.
It has never been about the awards or recognition that come from design. It has always been about finding out what the brand is truly about, who it's customer is and being true to that no matter what. Inhabit is never going to a be a brand for everyone. But, isn't that the point?