Since its inception, FLUF has fought to dust off the pillow’s reputation as your couch’s freeloader, and show the world what it is made of. The right pillow owns the room.

They made pillows for every type of interior from über-modern, stark minimalism to retro 80s post-punk angst, to lush velvety Oscar Wilde interiors, to relaxed country livin’, to shabby urban chic. Whatever their mood, whatever their style, people got it and joined the revolution.